Lee Marc Stein Answers Direct Marketing Questions
You can't fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term…
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Tag: Email Marketing
Closing More Sales – The New Age of Autoresponder Use
When Internet marketing was in its infancy, we all marveled at the ability of autoresponders to deliver information to our…
A Profitable And Successful E-mail Ad!
In order to have a "Perfect E-mail Ad," your email only needs two (3) very important "Key" elements: 1. Be…
5 Reasons to Avoid Guaranteed Sign-ups
I want to tell you about this crazy, new advertising method that is guaranteed to get you the same stunning…
Building A Solid Subscriber List – A Fundamental of Web Marketing
It's a fact of sales life. When people trust you, they buy from you. The imperative question has always been…
Writing Newsletters – Tricks of the Trade
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or…
How to Write an Ezine Thousands Will Subscribe To and Everyone Will Open and Read
Hype! And if you're trying to do this, you'll defeat your purposes. In fact your expectations and perfectionism will keep…
Quick Guide to E-newsletter Publishing
Newsletter or e-zine publishing is a leading communication and marketing tool for your web site and an important part of…
How to tell if someone opens your email newsletter
There is no real way to know exactly how many times your newsletters are read. There is a neat little…
How to Market Your News to Reporters
If you want create a PR campaign that is effective and consistent, you must learn to market your story to…
