Increasingly, business people rely on desktop publishing. Gone are the days when a male manager would dictate words to a female typist and expect her to turn them into an eye- pleasing document. Also, once complicated documents like brochures and flyers are now easy to create in programs such as Microsoft Publisher, and even MS Word.
Three Essential Elements of Building a Website Community-And Sales
Developing a sense of community among visitors is now essential for ecommerce success. Community-that sense of belonging to a particular interest group or market niche-fosters the credibility a site needs to get repeat visits…and sales.
Showing and Hiding HTML elements using Layers
A long time back I visited a site that had a very fancy, animated navigation bar. Now, as a professional web developer, I’m not in favor of DHTML-supported, fancy navigation bars, but it was very fascinating. What they had done was, whenever you hovered your cursor over a link, a big, comics-type dialog balloon appeared to give further details of that link. I wondred how they did it, but then it slipped out of my mind.
Six Essential Elements of Successful Sales Letters
Success Element #1: Always Use Attention Grabbing Headlines
A great headline is your best opportunity to capture your prospect’s attention. Use your headline to immediately tell your prospective customer the number one benefit that he/she will gain from your product. Keep your customer focused by using sub-headlines throughout your sales letters that go into more details about your product.