YouTube cofounder Steve Chen addressed the "speculation" in the media about the video-sharing site’s technological efforts to combat copyright infringement.
Coke Expands Viral Marketing Efforts Online
Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.
The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.
Google Playing Catch-up to Yahoo’s Mobile Efforts?
It’s not often you get to suggest that Google is playing “catch-up” to a competitor, so I’m sure the headline above will bring a wry smile to the folks at Yahoo.
Humor aside, it does appear that Google’s blog post, announcing their expansion of features for Google Mobile, is in reaction to Yahoo’s oneSearch initiative.
Prerequisites For Business-Driven Web 2.0 Efforts
Since the beginning of the year, have been asked the following question (in various forms) time and time again: If we want to use this social media "stuff" to connect with customers, how do we get started?
Google Continues Its Efforts In Child Safety
Recently, a conference of experts convened in New York to ask the question “Does The Internet Change Everything?” in regards to how information is presented to children in the ever-evolving digital age. Just how dangerous an environment is the Internet, and what are practical solutions to make it safer for children?
First let me say, I don’t have any children. As a 28 year-old single male, the idea of keeping the Internet safe for children isn’t exactly the first thought that pops into my mind whenever I sit down to do my daily web surfing.
96 Percent Of SEM Efforts Use Google
A survey by the Search Engine Marketing Professional Organization (SEMPO) found that nearly everyone running a paid search campaign tosses some cash in Google’s direction.
With $9.4 billion spent on North American search engine marketing in 2006, it is easy to see why Google has remained the dominant power in SEM. If it is a given that advertisers will spend money on AdWords, no one is going to displace them from their perch.
Open Source Needs More Concerted Efforts
Major corporate houses choose open source partly due to the economic gains and mainly due to the control the open source system gives to their hands.
P&G Expands Word of Mouth Efforts
Using Tremor’s hard-earned insights on word of mouth (WOM) marketing to teens, P&G is asking Mom to spread the word through its new WOM venture, Vocalpoint.
SEO PR Efforts Boost Visibility and Sales
My first job out of college was working as an intern at a public relations agency in Seattle. I learned all the fundamentals of PR, including stapling, copying and faxing (email was just starting to become popular).
Research Says Leader Communication Is Crucial To Change Efforts
I must live right. I was preparing to conduct a post-session interview for a Conference Board podcast when I heard a remark from one of the panelists that made me sit up straight and lean forward.