Google’s DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.
Google, WPP To Study Online Ads’ Effectiveness
Cute stories and a charismatic personality can go a long way towards making a sale; people like to feel good about their purchases. At the same time, solid facts are pretty convincing, and Google and WPP intend to collect more of these concerning the power of online ads.
CEOs Split On Social Media Effectiveness
When it comes to social media 29 percent of CEOs believe that social media tools can be an effective way to communicate with stakeholders while an equal amount (29%) believes social media is ineffective according to a survey from PRWeek and PR firm Burson-Marsteller.The survey found that 42 percent of CEOs personally participate in social media outlets, but just 18 percent of CEOs have used social media to engage their company’s stakeholders.
Tracking Blog Effectiveness
There are a lot of data points that can be meaningful for tracking blog effectiveness. That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.
Yahoo Looks Into Keyword Effectiveness
Yahoo Search Marketing has been working with one of its travel advertisers, Pleasant Holidays, on an analysis of multi-channel keyword effectiveness.
Accounting and Logistics Costs – an Impediment to Supply Chain Effectiveness
Supply chain management (SCM) is one of the key drivers in today’s business world with offshore sourcing, foreign competition and global markets.
Business Growth Requires Individual Effectiveness
When we read about business growth in the top business periodicals, they always refer to the multi-national corporations. I’m not a large corporation. I’m not even incorporated.
Leveraging CRM Insights to Improve Demand Generation Effectiveness
Nearly 30 years have passed since Ted Leavitt, a noted Harvard Business School professor, extolled the virtues of focusing on customers as fundamental to building and growing profitable businesses in his book, The Marketing Imagination.
Sales Effectiveness is Not Measured by Forecasts Alone
Your company has made a sizeable investment in the training, support, expenses, salaries and benefits of sales team members. You’ve also invested in a contact management or SFA application to track and forecast your sales cycle – but is the application actually making your sales team more effective?
Marketing Effectiveness is Not Measured by Response Rates Alone
Two things are certain.