Tag: effectively

How to Effectively Design Your Business Image

In many industries, image is one of the last things business owner looks at. If business is not booming, they assume there is something wrong with the sales method, as opposed to the image. “If we just sent out a few thousand more fliers” they say, “we will get some more clients”. When in reality, they should be looking at how the message they’re sending to their target market is perceived in the first place. Here are a few pointers to look at:

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game.

How Do I Effectively Advertise in Ezines?

I’ve been publishing ezines for years – and I have seen some pretty awful ezines – no original content, just pushing products of their own, etc. Some have high subscriber numbers – watch out and verify – I tried some and guess what? They often go to safe-lists or some other listings that do NOT qualify as subscribers. Many publishers keep their bounced addresses in their count – another red flag.

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