Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
The Four D’s of Effective Paper Management
A recent article I came across in the Wall Street Journal reported that the average U.S. executive loses six weeks per year retrieving misplaced information from messy desks and files. The cost in salary and lost productivity is enormous.
Paperwork has been voted the biggest burden for businesses. Time spent mishandling paper detracts from the company’s ability to service customers, increase sales and improve the bottom line.
7 Tips for Creating Effective E-Mail Messages
E-mail is quickly becoming the dominant form of communication in the workplace. However, because it allows speedy composition, less thought is given to the message than when pen and paper, or even a typewriter, was used in the office.
How to Conduct an Effective Web Conference
Web conferencing is a forum for interactive presentations that span one-to-one meetings, internal conferences, team meetings and public seminars. Instead of jumping on a plane or driving across town, you can invite your audience to a web conference instead.
Over the last 5 years web conferencing has experienced explosive growth and the reason is clear: web conferencing not only reduces travel costs and hassles, but makes communication faster and more effective. In the aftermath of 9/11 companies are even more closely scrutinizing their travel requirements. Web conferencing can be used for a wide variety of applications including new product launches, sales presentations, training, software/product demonstrations, financial updates, marketing events and much more. The possibilities are virtually endless.
The Art of Writing Effective Web Site Sales Copy
If you’re selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy graphics won’t make sales. However, many Internet entrepreneurs spend much more time designing a professional looking web site than writing effective sales copy. A professional looking web site is a very important part of making sales. However, if your sales copy is weak, your web site will be useless.
Creating an Effective Business Web Site
You registered your domain and have a hosting company park it for you, now what? Now you need to have your Web site designed. Designing your site to attract business and make money is very tricky. You have to create the site to please the visitor. There is one thing to keep foremost in your mind when creating your site – the visitor will ask “What’s in it for me?” You have to provide that answer immediately, or they will just leave.
This may be done in the first line or first few paragraphs, but you have to bring it to their attention. They have to know what you can do for them. This has to be done on every page or your site is a hopeless cause.
How to Create an Effective Navigation Structure for Your Site
A ship captain traversing the open seas without a good navigation system will surely get lost. Maybe he’ll strike sharp rocks and his ship will sink. A visitor who arrives at your site and can’t navigate it for the information they seek, will surely get lost also and leave in frustration. Your ship (your web site) will also sink if this continues to happen.
Effective Small Business Web Sites On a Budget
Small businesses don’t always have the option to buy expensive graphics or to hire a great web designer. Or even if they do, they have to take into account whether their potential customer’s browser will support a high tech page. On the other hand, we all want our web site to look as great as our competitors’. So what do you do? Here are a few tips to help you decide which type of site is best for you.
10 Effective Ways to Boost Banner Click-through
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above.
10 Effective Ways To Enhance Your Ad Copy
1. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.