I reported recently on a Google ranking phenomenon in which newly listed sites rank well for two to three weeks and then drop completely out of the top 1000. Often these newly dropped sites have high page rank and don’t show for even the least competitive of terms. Discuss the Sandbox Effect in WebProWorld.
CANSPAM’s Effect on Marketing
The CANSPAM Act just passed here in the US, so I decided to call Loren McDonald, VP of Marketing for EmailLabs, on his views about how this would affect the marketing industry. Just for some background information: “EmailLabs is an email marketing solutions company that empowers corporations with leading edge emarketing solutions.” (from the site)
Multiplying Yourself for Maximum Effect
A recently popular topic of discussion in internet forums is the value of affiliate programs with two-tiered commission structures. Are you better off participating in a program that pays you a large commission on all of your sales but nothing on the sales of people who sign up as affiliates through your site. Or … are you better off getting say 10% less on your personal sales, but getting 10% commission on the sales of all sub-affiliates that sign up through your site.
Effect of Benefits
Once upon at time, when we were employed, we received a benefits package from our employer. This usually included health, life and disability insurance. Many firms also had available pension programs, profit sharing, dental and vision coverage. In addition, one-half of your social security was paid by your employer.
Effect of Expenses
Most costs fall into three general categories: business and office expenses; salary and personal taxes; and, benefits and profit margin. In this issue, we will concentrate on the first category, business and office expenses.
Effect Of Bad Debts
What happens when you have a client that does not pay you for your services? What happens if a customer goes out of business before your invoice is paid? How will these events affect your own planning? Do you want to take a bad debt write off on your taxes? Do you want to try to include for these contingencies in your fee structure? Your answers to these questions will have a direct impact on how you operate your business.
Maximizing The Effect Of Your Freelancer’s Bio
Your freelancer’s bio is a vital job-hunting tool. While traditional job hunters have CVs and resumes, independent writers and other independent professionals have biographies, because as an independent, you’re working *with* your clients as a consultant, rather than working *for* them as an employee.
Your Emotions & Their Effect on Your Health
In a symposium called “Integrating Mind, Body and Spirit in Medical Practice, researchers at Duke Medical Center investigated the role of anger, hostility, isolation and touch in our wellness. Here are some things you might like to know from Dennis Meredith’s article, “It’s All in Your Head: Healing Humanely,” which reported on the conference.
Benefit from the Hawthorne effect
This is a phenomenon first noted way back in 1924 – several years before the era’s leading “can-do” guru, Herbert Hoover, led the nation into the Depression. Elton Mayo was trying to study the effect of lighting on productivity at a Western Electric plant in Hawthorne, Illinois. He divided workers into two groups. For the test group, he increased the illumination in their work area. Productivity went up. For the control group, he left the lighting the same. Productivity went up.
That made no sense to Mayo, so he tried another study. He took a group of female workers, gave them regularly scheduled rest periods, company paid lunches and shorter work weeks. Productivity went up. Eighteen months later, all those perks were eliminated. And productivity? It went up once again.
An Effective Employee Suggestion Program Has a Multiplier Effect
Empowered employees who actively submit improvement suggestions, give an organization a competitive advantage in generating cost savings, improving productivity and increasing efficiencies when/if a program is properly implemented. This article tells how a maintenance worker, a construction crew member and even teams have submitted suggestions resulting in very positive contributions to the bottom line. It is estimated that approximately 37% of submitted suggestions do have merit by saving an organization money, time and/or identifying strategies for increased effectiveness.