Everybody knows the quickest path to national sensation is through Oprah Winfrey’s talk show. Become one of her favorite things or favorite books and that favor transforms into a golden ticket. But what effect would she have on Twitter? After all, it’s not bath lotion or a slimming pair of mom jeans.
The Great Google Adsense Side Effect
If the Internet consisted of real brick and mortar buildings there would be a construction boom going on right now like the world has never seen. The Internet is not in a recession or on the road to a depression, rather it is experiencing an economic and social explosion of activity.
SMX East: The iPhone’s Effect On Search
Google, Yahoo, Microsoft, and AOL are all at very different stages of corporate life, and often don’t focus on the same things. All of the companies have expressed an interest in the mobile market, however, and so as marketers consider matching this, a session at SMX East was called "Search and the iPhone."
eBay Boycott Having Minimal Effect
A three percent drop in listings at eBay this week could be due to a boycott kicked off by enraged sellers this week, or simply a dip in the normal course of business.
Social Networks Provide “Momentum Effect”
Fox Interactive Media has released findings from a study that looked at the growth and marketing power of online social networks.
Over 70 percent of Americans ages 15-34 are using social networking sites on a regular basis. The sites see a spike in traffic during primetime hours, which improves communication with family and friends along with building brand connections.
Marketing and the Network Effect
For geeks and engineers The Network Effect is something approaching The Holy Grail. However, as is often the case with techies, they use complicated formulae to try and explain it, when in reality it’s best understood through the medium of.restaurants! When you walk past a restaurant that is empty and the waiting staff are sitting by the bar looking at their watches, it’s not so enticing. After all, it doesn’t matter how good the food is – who wants to eat alone?
Serious Problems with RSS – The Wire Effect
You don’t create communities in RSS readers. You can’t really engage with readers. You really can’t do anything except consume raw content.
Effect of Organizational Culture on KM Technology
Park, Ribiere and Schulte (2004) in their study, investigate the key attributes of organizational culture that support more effective application of knowledge management (KM) technologies.
NoFollow Has Almost No Effect
More than a year has passed since Google introduced NoFollow – a tag intended to reduce comment spam on blogs. Unfortunately, NoFollow has had very little effect on spam, and it seems to be dissuading some people from providing genuine comments.
The Wiki Effect
InternetWeek and InformationWeek have a good in-depth article on enterprise wikis.