Through a subtle change in policy for displaying AdSense on domains, Google managed to reduce the impact of domain kiting and pay per clicks associated with misused brand names.
Jaw-Dropping, Salary Raising…Quantitative Variables?
I’m teasing of course. I don’t expect to raise anybody’s salary with a discussion of quantitative variables (or anything else).
But I do hope to explain one of the more important differences between web analytics and most of the traditional BI marketing analytics that has been done in the last twenty years. In addition, I’m going to make the case for why a new tool from WebTrends is a lot more important than you may be inclined to think. Along the way, you just might get a little richer – in understanding if not in take-home pay!
ITunes Sales Dropping
The Register writes that, according to numbers from Forrester, Apple’s iTunes Music Store is seeing abysmal sales, with revenues down 65% since January.
Microsoft Is Dropping “My” Prefix From Longhorn
Todd Bishop reports in the Seattle Post-Intelligencer that Microsoft is dropping the “My” prefix from user folders in Windows, starting with Longhorn.
Are You A Google Dropping? Ten Ways To Get Back To #1
The e-commerce world is a tricky one. If you have an online business, then there’s no doubt as to the importance of obtaining a high ranking on search engine results pages-especially on search master Google, whose popularity has led to a command of 85% of the search world.
Oil Prices Start Dropping
Oil prices started dropping this morning in early electronic trading on the New York Mercantile Exchange. This happens on the heels of a meeting this week between President Bush and Saudi Crown Prince Abdullah and right before the U.S. releases its energy reports for the week.
10 Proven Strategies to Boost Your Ad Copy Engagement
Explore 10 expert-recommended strategies to enhance your ad copy engagement, from handwritten notes to celebrity endorsements and charitable pledges.