You’ve heard the motivational talks about dressing for success. “You have to eat, drink, sleep, and breathe success to truly become successful. Your sub-conscious mind will lead you down the right path if you think about it enough.”
Corporate Identity: Is your Company Dressed for Success?
Designing an identity for your company is a lot like creating an image for a personality figure: you need to determine what you should look like in order to attract and appeal to your target customer at first glance.
Take a moment to look at what you’re wearing and imagine yourself walking into a party room filled with rock stars. Ask yourself this question: “Do I fit in?” Now, ask yourself what your chances are of selling anything to them. Are your chances good or bad?