Tag: domain

How to Choose Your Reputable Domain Registration Service

Years ago we registered our first domain name with the only show in town — InterNIC. They were expensive and not consumer-friendly — can you spell “monopoly?” Then we registered two more domain names with them. Expensive…but OK…if that was all we wanted to do. They would charge us to sell one of our domain names…monopolies can do this!

Marketing Your Website: Domain Names 101

Any new website venture online will include a domain name. Sometimes the domain is purchased from a domain broker – someone who specializes in reselling domain names. The majority of the time, however, it will be registered through a domain registrar. No matter how it is purchased, in all cases, the domain name (or names) for a website should be carefully considered. The basis of the marketing for the website will be the domain name chosen.

How to Drive Traffic With Domain Names

In my consulting practice, I teach my clients about the tremendous importance of communicating credibility. In an overcommunicated, overmarketed society, credibility has become increasingly vital. To a prospect that is receiving your marketing materials for the first time, your company may have little or no believability because you may well be totally unknown to your prospect. Along with the growth of online scams, the hypercompetitive nature of the Internet will make credibility an even more important issue.

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