You can’t fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you’re seeking an expert’s opinion, get the benefit of Lee’s 35+ years of experience. He’s been on the client and agency sides and has run his own consulting practice for 10 years.
Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.
However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.
8 Things to Remember When Designing a Direct Sales Piece
When it comes to designing a direct sales piece, whether it be a brochure or a sales letter, the little things really do count. Focus as much on presentation as you do on the message.