RSS – Creating A Direct Link To Your Customers
Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS…
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Tag: direct
Consumer Mailings – Direct way to Keep in Touch with Customers
One of the best ways to remind your customer about you and what you do for them is to keep…
Going Public via Initial or Direct Public Offering
The Securities and Exchange Commission (SEC) is the most well-known and feared governing body in the financial world. Its very…
White Papers In Business-To-Business Direct Mail Lead Generation: How To Name Them
Yes, white papers are an effective way to generate leads with business buyers. But the tricky part is getting your…
Sprint Direct Dials Vonage Patent Attorneys
The newly merged Sprint Nextel has filed suit against Vonage, accusing it of infringing on seven patents.
Test Your Direct Response Marketing Using Two Steps
Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one…
Achieving ROI Efficiencies Online Through Brand-Direct Relationships
To most people, brand advertising and direct marketing are two wholly separate, if not antithetical, practices. One is for generating…
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or…
How Direct Marketing Helps Your Internet Business To Prosper
What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a…
Direct Mail Dont Assume, Just Test and Track
Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most…
