What to Do When Your Pay-per-Click Marketing is Not Generating High ROIs
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" - businesses…
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Tag: digital marketing
Click Rates and Conversions Up for Black Friday
DoubleClick announced the Black Friday Weekend Online Shopping Behavior Study, as part of the four-part DoubleClick Holiday 2004 Shopping Report…
Five Essential Questions to Answer Before Creating Your Next Website
Right after the thought, "I need a website," people usually say, "I need a web designer!" Actually, before even whispering…
8 Easy Ways to Optimize Your Website
Traffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing…
Does Your Business Suffer From Paralysis By Analysis?
Let me ask you a simple question. "Now that you've spent months, perhaps years, studying how to build an on-line…
Google CFO: Click Fraud Threatens Our Business Model
At an investor conference Wednesday, Google CFO George Reyes stated -- I think something has to be done about this…
Are You Down With OPP? Get High Rankings with Other Peoples Popularity
There are many "offsite" promotion tactics that work well to get high rankings. But nothing works better in my experience…
Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem…
What Every Blogger Needs To Know About Their Target Audience
It doesn't matter what kind of web site you have you must understand your target audience and know what it…
Blog + Feed + Press Release = Top Yahoo Rankings in 1 Week
I just had a great Yahoo experience with one of my sites this past week. Within the last 7 days,…
