The Rise of the Empowered Consumer
The Economist has a fascinating story about the increasing power consumers have in today's marketplace. Snippets...
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Tag: digital marketing
Search Engine Metrics… Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according…
Reveal Those Links, Nielsen Says
How many blogs do you see that spell out the URLs of each link contained in a post? Links are…
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a better job marketing your small business or professional service firm?…
Secrets to Writing Powerful Press Releases
Using press releases for marketing purposes has become increasingly popular lately.
Plan Your Way to Pay-Per-Click Campaign Success!
Have you heard the saying, "planning is everything?" Perhaps there is some truth in that saying so let's discover how…
Outgoing Links Reveal Internal Blog
One of the major sports brands will use blogs as a part of their event strategy for World Cup 2006…
Taking Advantage of Google’s Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as…
Blogging Styles
A client of ours was joking around with me last week and said I was the "West coast version of…
Blogging Advice – Give Your Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is…
