Google and Click Potential
Earlier this week in WebProWorld, Rich made a post concerning research recently released by AtlasDMT. The goal of the study…
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Tag: Digital Marketing Analytics
Flying Blind? Search Marketing Metrics
At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan…
What Your Click Tracking Script Should Tell You
You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don't…
Marketing Research Using The Internet
My Internet market research methodology takes about five minutes per topic. The goal is simply to determine if the topic…
Understanding your Website’s Performance
One of the most under-rated aspects of any Website business is in its statistical data, or more accurately, it's owner's…
Analyzing Search Engine Traffic to Improve ROI
It used to be that increasing Web site traffic exponentially was the mark of success in search engine marketing (SEM).…
