New Ad Management Tools from DoubleClick
DoubleClick's new version of its reporting systems, DART for Advertisers (DFA) ReportCentral and DART for Publishers (DFP) Query Tool measure…
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Tag: digital advertising
Monitoring Search Engine Ad Campaigns
Most businesses investing in pay-for-placement advertising on search engines know if their campaigns are making or losing money. But most…
24/7 Real Media’s Analytics Solution
Gamedaily.com has expanded its relationship with 24/7 Real Media. The relationship now includes Insight XE, as its analytics solution, in…
Advertising with FindWhat and Verizon
FINDWHAT.COM has expanded its online services relationship with Verizon Information Services, the nation's leading yellow pages provider and the nation's…
SEM Considerations for Optimal Campaign Performance
DoubleClick released a new white paper on search engine marketing considerations for optimal campaign performance.
SEMPO Survey on SEM Activities and Spending
The Search Engine Marketing Professional Organization (SEMPO) is launching a first-ever comprehensive survey to estimate the size of the North…
The Seven Secrets of a High-Sales Marketer
If you want to boost your website sales to the next level, you've got to think and act like a…
SEMPO Loses 2 and Gains 3
The Search Engine Marketing Professional Organization (SEMPO) appointmed of three new members to its Advisory Board that will provide different…
Behavioral Targeting: Advertising Embraces the Internet
Fresh off Ad Week and hearing the buzz about behavioral targeting, it seemed to make sense to put that term…
Findwhat.com Launches Pay-Per-Call
FINDWHAT.COM today announced the United States launch of its pioneering advertising service--FindWhat.com pay-per-call.
