Digital Advertising
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Tag: digital advertising
24/7 Real Media and Lycos Amend Agreement
24/7 Real Media and Lycos have amended a multi-year strategic agreement for 24/7 to provide media sales, ad serving and…
Learning to Market Responsibly
Don't you just hate writers, or at least the ones that write up articles identifying a problem then pitching you…
InterSearch Merges With PPC Search Company
InterSearch has completed its merger with Walnut Ventures., a San Francisco-based owner and operator of several performance based PPC search…
Does Your Online Business Have a Unique Selling Proposition?
If you own a web site or if you are going to build a new one, the most important thing…
Pondering Possibilities in Podvertising
You can't walk 50 feet in a major city without seeing them. You can spot them a mile away by…
Interchange Powers Paid-Search Advertising for Shopping Site
StepUp has selected Interchange to power the paid-search advertising channel on their consumer and merchant services local shopping site.
24/7 Real Media Teams with CarDomain Network
24/7 Real Media announced that CarDomain Network has switched to Open AdStream Central as its exclusive ad serving solution.
SEM Agencies Direct Majority of SEM Spending in U.S.
JupiterResearch reported that Search Engine Marketing (SEM) agencies now direct the majority of SEM spending in the United States.
Search Revenues & Conversions Nearly Triple After Thanksgiving
A note in the MediaPost column discusses the recent rise in revenue for marketers advertising in search engines ...
