I Say Use The Controversial Google Toolbar
The Google Toolbar Beta 3 has been stirring controversy and outright anger by many web site owners and advertisers since…
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Tag: digital advertising
Adword Arbitrage
Seems appropriate on the eve of the boom's anniversary to revisit arbitrage and bubbles.
Search Marketing in 2005 – Adaptation Ensures Evolution
The environment is changing rapidly. The core temperature of the search engine sector is continuously growing warmer as interest in…
Lycos Dating Search Engine – Huge Mistake!
I can't even begin to tell you how many things are wrong with Lycos' dating search engine business model.
The Case for Overture to Enter the Mass Contextual Advertising Market
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types…
An Ethical Alternative to “Doorway Pages”
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Small Business Marketing: Are You Using a Net or s Spear?
When I was back in college, over a decade ago, I decided that when I was done I would run…
Google Hoarding the Pie?
Om Malik looked up some of Google's SEC filings and found the following information ...
What Is Open Source Marketing?
The love affair between big brands and mass media is over. But where do marketeers go next?
Google, Yahoo, MSN and AOL all Moving Towards Convergence
February has come in like a lion with a multitude of major announcements from several major players in the past…
