$10 Per Click (do they know something we don’t?)
I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged…
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Tag: digital advertising
What the Home Shopping Networks Can Teach Us About Online Marketing
Who would have thought that a TV network dedicated to selling products on a cable network could become a success?
Your first job is NOT to get your customer to read your ad.
Many of the most successful advertisements and web pages follow the AIDA formula:
A Visit with FindWhat.com CEO, Craig Pisaris-Henderson
The Chairman and CEO of FindWhat.com (http://www.findwhat.com), Craig Pisaris-Henderson, recently attended a chat session and visited with Academy students regarding…
A Visit with FindWhat CEO (Part 2)
Question: In your opinion, what are the top three mistakes made by new users? Craig: The top three are: 1)…
Portal Marketing
Portal Marketing is the development of advertising messages which are displayed to very targeted groups of internet users.
An Overlooked Advertising Opportunity For Web Publishers
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign…
Are You Missing The Boat
I see articles all the time talking of how productive ezine advertising is. I have no doubt that this is…
Is A Yahoo Listing Still Worth The Cost?
In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results…
Five Ways To Super-Charge Your Ads
You have decided to try your hand at running a business in the Internet Marketing world. Lesson number one is…
