Google Faces Stiff Competition
There are many players in the battle for search engine supremacy. Google, Yahoo, and MSN are the biggest, with each…
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Tag: digital advertising
Testing and Tracking to Improve Your Conversions
Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking…
Marketing to Today’s
The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to…
Affiliate Alternative; Google Adsense
The Rise and Fall of Affiliate Programs Affiliate programs were once a great source of online revenue, a savvy webmaster…
Internet Searching Hits Close to Home
This year's Search Engine Marketing Convention in New York drew thousands of attendees eager to hear the latest news in…
SEM Growing Faster Than Projected
Safa Rashtchy was a speaker during the "Swimming with the Sharks: What You'll Get From VCs and Investment Bankers" session…
Yahoo! Talks BlackHat Optimization And Search As Media
I had lunch with Tim Mayer of Yahoo yesterday. I'd heard he was "looking for me," at PubCon one night…
Business Eye for the Marketing Guy
How the Fab Five have changed marketing...
Google Changes the Affiliate Industry
"Google AdSense has changed the affiliate industry."
The Fight Over Tight Affiliate Control
Yesterday's Performance-Based Marketing session at the DMA/AIM net.marketing conference struck quite a passionate debate regarding how much control companies should…
