RSS To Deliver Ad Revenue For Publishers
Following my post a few days ago on getting more from your RSS feed, in particular on using Feedburner's new…
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Tag: digital advertising
Another Way to Narrow Your Margins
With the usual press release-driven fanfare, reserach company eMarketer has released a new study, "The Business of Blogging." Asking price:…
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their…
Google AdSense’s Evolution
The web has evolved into a complex "organism" which, to some, appears to have a life of its own.
Forrester: Online Marketing to Reach $26 Billion by 2010
Forrester has just released its U.S. forecast for online advertising. Overall, the confidence level with traditional advertising channels is eroding…
Email Marketing ROI Alive And Kicking
MarketingVox points to a story from eMarketer which cites data about email marketing and the return on investment associated with…
Why Adsense is Not Suitable for All Blog Topics
One of the most striking things that hit me in my analysis of the 30 most visited blogs at Truth…
Equity Firm Acquires DoubleClick
Hellman & Friedman, a private equity firm based in San Francisco, is acquiring DoubleClick.
More of Googles Adsense Changes
Google are now communicating to Adsense publishers about the new changes to their contextual ad system that I've been writing…
Google Rolling Out Significant Changes To Adwords
In the coming weeks, Google will be rolling out a significant change to the content targeting side of its AdWords…
