The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity.
Why Writing for the Web is Different than in Print
As you sit down and start thinking how you are going to write the content for your new website, or if you are contemplating a complete redesign of your existing site, there are a number of important things you need to know, before you even start writing.
The Dare-to-be-Different in Marketing Checklist
There is a big payoff in being different. When you accept “what is” you place yourself in the category of “sameness,” and people don’t buy sameness. Why should they? They can do sameness themselves. If your prospects aren’t seeing the value you offer, you may be coming across as the same and not daring to be different.
Be Different!
To what extent are YOU making choices about your activities, your values and your attitudes rather than being affected, and thus controlled, by what others may think? It is difficult to be a real power performer if you think it is important to behave like everyone else.
What Makes Teoma Different: Did Anyone Say “Themes?”
What Makes Teoma Different: Did Anyone Say “Themes?”
If there could ever be a search engine designed specifically to reward the developers of high-value, high-content websites, Teoma is it. Teoma likes content-rich websites (just like yours) with lots of links from related sites (you work on this every day, right?), that follow a consistent theme (there’s that word again!).
Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.
However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.