Google AdWords team has found a solution to the most common problem in managing AdWords account -why your ad does not show for a particular keyword. The solution is a one-click feature that provides easy troubleshooting.
Google Launches AdWords Diagnostic Tool
As a search marketer, if you’ve had situations where an expected AdWords ad didn’t appear and you’ve racked your brain wondering why, Google has heard your frustration and delivered a tool for you to investigate such events. Called the Ads Diagnostic Tool, the tool was designed to help members troubleshoot and investigate ad (under)performance. The […]
Keeping CRM on track: The CRM Diagnostic
CIOs and CEOs who are engaged in implementing a Customer Relationship Management initiative know how difficult a process it is. Relatively new and rapidly evolving, CRM solutions are still the source of great concern for managers in many of the Fortune 1000 companies. Because of the high stakes involved in these complex projects, managers are struggling to find meaningful measures of effectiveness and progress with which to assess and direct their efforts. To maximize the return on investment (ROI), managers must periodically revisit and refine their CRM strategy and objectives to keep the project on track and avoid conflicts later.