Tag: development

IABC Takes Professional Development to China

As a long-time member of the International Association of Business Communicators (IABC) with a strong belief in the value of connecting communicators on a global basis, I was very interested to learn that IABC has partnered with the Shanghai Public Relations Association (SPRA) to bring IABC’s accreditation programme to China.
In a press release yesterday, IABC said:

Link Buying and Link Development

I’ve recently been on a particularly aggressive link buying spree.

Although as a SEO I know buying links means buying some degree of placement on search engines, and Google is the main target.

However, I’m buying for informational sites – communities and blogs – with no real revenue streams.

So instead of trying to link bomb for money keywords, I’m trying to hit longtail search traffic, which may bring in much more targeted traffic – traffic either more likely to join a community or subscribe to a blog feed, or else click out via paid ads.

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