Experienced supply chain practitioners know that information should be passed on only to those who need to know it when they need to know it and in the form they need to have it.
Developing a Web Site Marketing Plan
For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so many other obligations vying for our attention it is tempting to push planning to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Your marketing plan is the compass by which you navigate. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you risk becoming unfocused in your marketing and are only guessing what might be best for your business.
Developing Your Verbal Logo by Gary Lockwood
The next 30 seconds may determine whether you get your funding, make the sale or establish your point-of-view!
In this faced-paced, mile-a-minute world, you often have only a few seconds to get your message across. Most modern television and radio commercials are no more than 30 seconds. Where could you use an effective 30 second commercial message about your business? These mini-messages are ideal for investor meetings, networking meetings, trade shows, interviews, sales calls or any situation where you need to quickly promote your business.
Developing Your Work-at-Home ‘Scam Radar’
The work at home market is huge, and growing everyday. You can hardly be online for one minute before you’re confronted with business opportunities and offers of home based work.
Developing a Media Kit to Sell
When trying to sell advertising (in your ezine, on your site or for other applications) you’ll often get the response, “Send me your media kit and I’ll look it over.” That sentence usually strikes a note of anxiety in most small business owners. I think the reason is because many don’t understand what a media kit is or what it should offer.
Developing Free Content … It’s not really as bad as it sounds!
— The Battle for Content —
The competition for content is fierce. Every Web site owner wants content and hundreds of writers want their content visible on the Web. There are so many free Web sites that you can literally advertise your goods, services, and knowledge globally for years without spending a penny.
Killer Secrets on Developing Your Own Web Portal
As hundreds of dotcom companies ended up shutting down, more net
entrepreneurs are also looking for new opportunities. In this short
article, I’ll share my personal experience and knowledge with you
on how to minimize your risk in order to build a successful and
profitable Internet portal on the World Wide Web