It’s well accepted in marketing that people buy on emotion. They purchase on emotion, and then justify the purchase with logic. As Barry Feig puts it in his book Hot Button Marketing:
People don’t buy products and services, they buy the satisfaction of unmet needs.
Desire, Discipline, Dedication
Somewhere I read an instructive speculation about exceptional role that dedication or perseverance as well as desire play in any self-made entrepreneur’s life.
Desire, Fuel for success: How to Keep it Alive and Burning Strong!
You have permission to publish the above article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication or direct link to your website will be appreciated.
Build Your Opt-In List FAST Using The Shocking Power of Human Desire!
Yes, you can grow an opt-in list that reaches thousands in a very short time. I’ve done it, and now I want to show you how.
GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE
Prospects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism is greater than their desire — you lose the sale.
Kissing, Desire & Business
As we mold our own energy on a more consistent basis and on purpose in order to design our lives the way we choose, we learn more and more about the skill of visualization, and pondering and daydreaming. We are told that this is one of the key factors in allowing our intentions and desires to manifest, both in ease and momentum.
Desire, Lack & Sensuality in Business/Lifestyle
Have you ever thought about where *desire* begins? I have, and the “buck” seems to stop at Divine Mind. What does this have to do with Business and Lifestyle?