Tag: design

Hiring a Vertical Web Design Company

First off, a definition: a vertical Web design company works exclusively in one industry, be it travel, hospitals, or cookie cutting. A horizontal Web design company works with a wide range of companies in different industries or sectors.
Recently, a few prospects had been weighing our services against the services of a vertical vendor and asked me to explain why they shouldn’t go with a Web design and Internet marketing company that focuses specifically–in these cases–plastic surgeons or law firms.

News Article Design: 20 Tips For Good Web Copy

Clean is better. Eye-tracking studies say so. Web copy should be bulleted, concise, easy. Photos should be informative, not decorative. White space is good. And guys like looking at George Brett’s protective cup.

You weren’t expecting that last part were you?

I wasn’t either. But this post on effective news article design proves it.

Newspapers have had trouble transitioning from print to the Web. They’re used to doing things differently.

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