Andrew Foote of Peppercom has some sage advice for firms looking for success with viral video and social media as part of their internet marketing strategy.:
Build an Email List: Your Success Depends on it!
Keep in touch! You say it. You hear it. But do you MEAN it? Keeping in touch with your clients and prospects is the lifeblood for new sales and new recruits.
Your Next Job Depends On Google
It’s not who you know that will get you the next cushy corporate job, but what you know, and that ‘what’ is everyone’s favorite search advertising company and its place in the world.
Web Content Management Depends on Trust
You must be able to stand over everything that is published on your website and say that it is all accurate and up-to-date. Trust is a fundamental building block of professional web content management.
Are Backlinks The Most Important Factor In Google Rankings? Depends On Who You Ask
How do search engines evaluate relevancy when ranking search results? Do they concentrate on optimized content, or do they value contextual backlinks more? Do they place more importance for on page content (optimized web copy)? Or do they emphasize off page, anchored links pointing to the site in question?
For newer sites, Web Marketing depends on “titles” & “links”!
We all start out the same. Some have budgets, some don’t. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
Your Success Depends on Your List
Now you’ve probably heard it said a 1000 times by the top online marketers: the single most important thing that you can do is build your list. I challenge you because there is a second part to this: build a relationship with your customers and readers. Provide them with content that they can use and products that they want. You’ll have loyal subscribers who will buy your products.