As newspapers experiment with blogs and podcasts, it must have seemed like a good idea to the editors of the Los Angeles Times to see if another element of the social software suite could be put to good use.
One Click from Departure: An insiders guide to retaining your website visitors
Call me a cynic, but I’m astounded at the number of firm’s that after having invested a significant amount of time and money to develop a successful web site are then willing to forfeit the very element that brought them their success in the first place, if you had guessed I’m talking about their traffic – you’re right. With the explosive expansion of the web, and an ever growing proliferation of web sites, the ability of sites to a) Attract Visitors and b) Retain Visitors is of greater significance now than ever before. Web Traffic has become a commodity, bought, sold, traded and brokered for “pennies per click” by firms looking to promote their client’s goods, services or causes to the very same demographic profiles that make your web site successful in its own right.