Chances are you do not get as much input from your visitors and subscribers as you would like. When people write and say nice things, it makes you feel great, but it does not provide grand insights. Those who have bad thoughts usually just unsubscribe or leave your site for good.
Turning Demographics Into Gold
Do you know who buys, or is likely to buy, your products, services, or information?
The Accuracy of Demographics
Demographics are often an important piece of information that an advertiser will want before purchasing an ad on a web site, however, there are some rarely discussed problems with the collection demographic information. There are several ways in which this statistical information can be collected, a few of which are discussed below.