Tag: delivered

Podcasting Numbers Under Delivered?

I know that eMarketer’s numbers on the growth of podcasting should make us all feel warm and fuzzy, but I just can’t shake the feeling that the channel has severely under delivered. The good news is that US audience numbers should grow from a total audience of 18.5 million in 2007 to a whopping 65 million by 2012. Also good news, the amount spent on podcast advertising should grow from $165 million to $435 million by 2012.

Avoiding the Spam Trap: Get your message delivered!

If you send emails to your customers, I have some bad news for you. Not all of your emails are making it to your intended recipients. Between ISP spam filters, spam-blocking email servers, spam-killing email software, and email content filtering everywhere in between, the chances are high that your messages just aren’t making it past all of these roadblocks.

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