If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, that’s a Promotion. If the elephant walks through the Mayor’s flower bed, that’s Publicity. If you can get the Mayor to laugh about it, that’s Public Relations. And, if you planned the whole thing, that’s Marketing! –Author Unknown
The Definition Of A Qualified Lead
Q: What is the definition of a “qualified lead?”
A: Although the definition changes from company to company (and rightfully so), generally you need the answers to the following “BANTS” questions to determine if a lead is qualified:
Give Your Site A Definition!
On your own website, it’s obvious to you what your company does and what your site is all about. However, the odds are high that your visitors won’t automatically know that information the first time they come to your site.