A thought that came up in a conversation with Michael Ferguson, Ask’s usability guy (which is probably why I like talking to him. He always greases the mental machinery) was Google’s defensible position that personalization offers.
Google is betting the farm on personalization. And really, they’re possibly the only search engine that can make this work. Here are the required components:
Domain Names & Defensible Traffic
Andy Hagans recently posted about his linkbait marathon strategy to rank his sites at the top of the search results. Brian Provost posted about his love for domaining. Domain names may play a big roll not only in anchor text, but also in overall domain credibility, linkability, and defensibility.