Joel Spolsky gives us hell for Live.com. Tags us with “Marimba effect.” I don’t think it was clear. This was the beginning of a major rudder turn on Microsoft.
Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the study was sponsored by Overture and Google, the report was very favorable towards sponsored search, often at the expense of organic search.