A Closer Look At Business to Business Marketing
Are you properly managing your pipeline? Are you jumping the gun and losing valuable clients? What does search mean to…
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Tag: Decision Makers
Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and…
Make Sure You Target the Right People
In any kind of sales or marketing campaign, you want to make sure you target the right people. The problem,…
Dealing With Tough Customers
Several years ago, I did some consulting work for the sales organization of a large pharmaceutical company. These people were…
