Tag: decide

Five Questions to Help You Decide if the Content is Worth the Effort

“Repurposing” is a great term, isn’t it? When it comes to web writing, repurposing sounds much better than rewriting, redoing, reorganizing, or transforming-print-into-readable-web-text. But unlike most buzzwords, repurposing contains the essence of what good web writers do when they adapt a print document to the web: they change the document substantially so it fulfills a purpose on the web. They alter the print original so it communicates to web readers who read in different ways and for different purposes than print readers do.

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