Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is…
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Tag: data-driven marketing
How Laws of this Universe Can Skyrocket Your Sales
Most people follow a fixed formula for selling online. They create a product, try fervently to market it and then…
Measure your Marketing Results
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the…
Testing and Tracking to Improve Your Conversions
Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking…
7 Bits Of Critical Information You Can’t Afford NOT To Know About Your Customers
If you think customer relationship management is just a piece of software, you're dead wrong. Customer relationship management is about…
Marketing is Just a Game
CNET's gaming industry portal GameSpot covers over 7,500 products and has over one million users per day.
Sending Out a Survey to Customers Can Double Sales
We all are well aware of a simple fact in marketing - Acquiring new customers is 10 times more difficult…
3 Keys That Will Unlock Your Success In 2004!
1) Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don't. Don't waste…
Web Copywriting Lessons From Direct Marketing
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without…
Metrics Matter!
Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she…
