3 Steps To Effectively Increase Your Marketing Response
Understanding the Challenge Every business that wants to grow knows that marketing isn’t optional. If you don’t bring new faces…
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Tag: data-driven marketing
Getting better results from your PPC advertising
Unless search engine marketing is your full time job, you're probably not getting the best results possible from all search…
Measuring & Managing Visitor / Customer Retention, Part 2
Measuring Potential Value with LifeCycle Metrics This whole potential value measurement issue is, of course, the big problem embedded in…
Behavioral Targeting: Advertising Embraces the Internet
Fresh off Ad Week and hearing the buzz about behavioral targeting, it seemed to make sense to put that term…
Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And its not him..!)
Let me share with you a secret that most marketing experts and consultants don't want you to know (many of…
Whats Next in Web Analytics: Visitor / Customer Retention
Let's say you are in charge of marketing the web site. You have a multitude of media choices, but not…
Personalized Search Versus Personal Choice
Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service.
Trends in E-Mail Marketing: Dynamic, Personalized Messages
While e-mail is an accepted and proven form of delivering marketing messages, professional marketers are looking for better ways to…
Using Demographic Data For Your Direct Mail Marketing Campaign
Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get…
How To Use Database Marketing To Skyrocket Your Online Profits
Here's some simple yet POWERFUL ideas on how to use Database Marketing to skyrocket your online profits...which will have a…
