What are Usage Statistics?
Usage Statistics are very important to have. They give you endless amounts of data that you can use to shape…
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Tag: Data-Driven Design
6 Major Considerations in Re-Designing Your Web Site
Designing a website is a very big step towards running an online business. To have a good website for a…
Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method
You have a great idea for a different page layout, some new copy or image, or a promotion that will…
Web Traffic Analytics and User Experience
"Analytics." The word sounds technical, number-crunchy, maybe even a bit boring. We information architects and user experience folks tend to…
The CAA: A Wicked Good Design Technique
Here, in the nether-regions of the Greater Boston area, we have a linguistic habit of leaving the letter 'R' out…
How To use Split-Run Testing to Raise Your Conversion Rates
Have you ever heard the phrase "split-run testing?" No? If you have a website and you're trying to sell something…
Personalization and Information Design
Personalization. It's everywhere. It's the big thing. Everyone wants to implement it--and you can't blame business stakeholders for this viewpoint.…
Designing by Numbers — Statistics and No Lies!
Stats tell us a myriad of things, some even useful and we're accustomed to using them in our marketing and…
Dazzle your Visitors with a Dynamic Home Page
From the moment a visitor arrives, your front page conveys a feeling to your visitor. From the look of your…
Let Your Customers Improve Your Business Website
Harness the power of customer feedback to enhance your website. Integrate tailored feedback forms and watch your online user experience…
