At an annual CEO meeting at Micosoft’s Redmond, Washington campus, chairman Bill Gates gave a fairly simple (if difficult to implement) directive that businesses should do more to guard against information overload for their employees while increasing productivity.
Damming The Electronic Floodgates
am a college professor. And beyond classes in marketing management in the business administration department, I also teach the ecommerce and web marketing aspects of the college’s ebusiness web development certificate program. And this week, which marked the return to school, I taught the first section of the program — called “ebusiness basics.”