You have to give it up to Microsoft for tenacity. The company’s been sound trounced by Google in search, yet they haven’t given up their search ambitions. Most recently, Microsoft has been conducting a search experiment called U Rank. It’s not entirely original, of course. Google’s been experimenting with personalized search results for a while now. U Rank is accessible via existing members’ Windows Live ID.
Customized Content Makes Users Uncomfortable
A majority (59%) of U.S. adults are not comfortable when Web sites like Google, Yahoo and Microsoft use information about a person’s online activity to target ads or content based on a person’s interests, according to a new survey from Harris Interactive and Dr. Alan F. Westin, Professor of Public Law and Government Emeritus at Columbia University.
Customized Ordering Gets Customized Patent Suits
Hyundai, Reebok, Puma, Polo Ralph Lauren, and Michelin are all being sued by the same company for patent infringement. The patent involves technology that allows customers to customize products on the companies’ websites. But it’s not just the scale of the suit that will get attention, but also the timing, and who’s bringing it.
The Benefits of Customized Cover Letters
While we haven’t done an official survey, We’d have to estimate that between fifty and sixty percent of our clients ask us if they need a cover letter, or tell us that they don’t want to purchase one because they can write a short note themselves.