Unique Selling Proposition – Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your…
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Tag: customer value
Creating Customer Value
The purpose of business is to create and retain a customer. It much truer for an internet business.
Are you Selling Value?
There is more to selling than offering the lowest price. In fact, sometimes "value" has absolutely nothing to do with…
What’s a Customer Worth Now-a-days?
Call me naive. Tell me I just don't understand. Ask me what planet I'm from but I just don't get…
3 Keys to Achieving Your Goals in 2003
"It's too late, why even try? After all, the holiday season is upon us and no one will buy my…
The Undeniable Value Of Differentiation
With all the people offering products and services online, what sets yours apart from the crowd? You can't argue this,…
How To Calculate the Lifetime Value of A Client
First, some food for thought. Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the…
3 Benefits Customers Want
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these…
Fast Good Cheap – Pick Any Two
Think about that statement for a minute. Is it true? Sure it is! Especially for small businesses. If you want…
