10 Deadly Marketing Mistakes that Can Kill Your Online Business
Small business owners sometimes lament over the fact that they don't have a million-dollar marketing budget. While we've all thought…
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Tag: Customer Segmentation
‘Hit the Road, Jack!’ Giving Difficult Customers THE BOOT!
Have you ever heard the adage, "the customer is always right?" Yes? Well, it doesn't apply to home business owners…
Technically, Who’s Your Perfect Customer?
I purchased a book this week and I must admit that the content really fascinates me. The book is entitled…
Industry Pro Interview: Expanding Your Market Reach For More Sales
Have you ever wondered how to get out of a "sales slump"? I think all of us have! One of…
How To Target Your Online Niche Markets
Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business…
Why What You’re NOT Doing Is Killing Your Profits
You know what really makes all the difference in your online business? To make it a success, I mean a…
Fire Your Bad Customers And Send Them To A Competitor!
Let's face it; some customers are just more trouble than they are worth. It's the old 80/20 rule... 20 percent…
The Art of Customer Profitability Analysis
Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without…
Targetting an audience in Marketing
Some people still underestimate the importance of targeting audiences in marketing. Targeting your audience is a key factor to the…
Customer Personality Types: Does It Matter?
Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by…
