How to Build Relationships that Transform into Sales
Over the past few years working on the Web at a deeper level, I've noticed that only a handful of…
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Tag: customer retention
How To Calculate the Lifetime Value of A Client
First, some food for thought. Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the…
Should a Newsletter Be Part of Your Marketing Plan?
For some companies, a newsletter may be an extraordinary way to increase profits. It may lead double customer retention and…
Don’t Overlook The Easy Sales
Are you so busy chasing down new customers that you completely overlooked these two prime sources for easy sales?
The Gold Is In Repeat Business
The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need…
Build Your E-Newsletter List With Your Current Contacts
Building an email list can be an involved process. This reader wrote in to Michael Katz, e-newsletter expert, asking about…
Build Your Database – Build Your Profits
It's been said that it costs five times more to attract a new customer than to keep an old one.…
Want to Keep Your Customers? Sign Them Up for a Service Contract!
With loyalty programs and other customer retention initiatives popping up everywhere these days, many small business owners ask themselves the…
How to Sell Even When the Price is Not Right
Do you ever wonder how you are going to make your product or service sell when you don't offer the…
TURN CUSTOMER COMPLAINTS INTO MORE SALES
Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad…
