Polished Presentations
Do you spend money on a product if the presentation looks unprofessional? Case in point: As my husband and I…
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Tag: customer perception
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and…
Branding for Profits
General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak…
Antidote For Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a…
How To Double, Even Triple Your Sales Instantly
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you…
Should I Say Me or We?
Many of my clients are small businesses or home-based businesses. When we begin writing copy for a web site, brochure,…
