The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the
Landing Page Usability: More Than Just The Curiosity Factor
A landing page is the page that visitors first see after becoming curious enough to click on a link to your site. The link may be found on search engine results pages, within a specifically-targeted email, on the site’s navigation toolbar or within another website.