Tag: culture

Culture and Website Localization

With the rise in ownership of computers and internet usage growing daily, the internet is fast becoming the primary port of call for information, shopping and services. In addition, those computer and internet users are increasingly from non-English speaking countries. At the end of 2002, it was estimated that 32% of internet users were non-native English speakers. This figure is constantly rising. In response, businesses have quickly become aware of the benefits of website localization.

Company Culture Your Best Employment Branding

The signs are in – the employment trend in Singapore is picking up again. As the republic continue to do well economically and register better-than-expected growth, investors’ confident will climb and business will expand. Good news for job seekers, especially those who had just graduated and those who has been retrenched last year – companies are hiring again.

CRM: Technology v Culture

CRM: It’s at the forefront of today’s business vocabulary and, according to Meridien Research, $6.7 billion was spent globally on Customer Relationship Management software in 2001. However, businesses are increasingly learning that technology and software alone cannot make a CRM system successful, and that communication, behaviour and culture are equally crucial factors in developing a successful CRM strategy.

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