Neville Hobson and Shel Holtz will start a podcast in a few weeks time. They will have weekly conversations on communication, technology and other relevant topics via Skype …
The 10-Step Resume Critique
Your resume will generally receive a 15- to 30-second scan upon first review by an employer. With that in mind, it is critical that your resume — your “paper handshake” — makes a positive first impression and compels the reader to put your resume in the “yes” pile and possibly call you in for an interview.
Quick Copy Critique Cases
Here are two short copy critique transcripts taken from questions I’ve answered over the years. Of course, my Power Prescription critique consultations are much longer than these, but at least you get a bit of a flavor of the type of answers I give (and maybe learn a thing or two).
Newsletter Critique: ExtraordinaryHomes.com
Carol Abrahamson, a new reader and owner of ExtraordinaryHomes.com, recently wrote in to Michael Katz to ask him some questions about the e-newsletter she’s developing. Their conversation reveals both Carol’s unique and vivacious approach to marketing, as well as Michael’s understanding of e-newsletters.