Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively…
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Tag: crisis communication
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted…
Always Have a Plan B
PR Rainmakers know they can do everything right, and still fail to make news. It's a fact of life. Accept…
Take The Focus OFF Your Customers
Through all our customer service training - whether formal or informal - we've been taught that we need to put…
So What’s Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to…
What Martha Is Teaching Us
The media is about five minutes away from overkill on the Martha Stewart story, but don't expect that to stop…
Can Emotional Intelligence Help Your Business with Risk Management?
According to jury behavior studies, yes. Jurors (who are usually also employees) expect emotionally intelligent behavior from companies.
PR Failure Defined
I define public relations failure this way:
Ignore PR at Your Peril!
If you do, it means: 1. you don't value tracking the perceptions of important outside audiences whose behaviors could sink…
Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto,…
